Martin Ward is a cove fisherman, without a boat. His brother Steven has repurposed their father’s vessel as a tourist tripper, driving a wedge between the brothers. With their childhood home now a getaway for London money, Martin is displaced to the estate above the picturesque harbour. As his struggle to restore the family to their traditional place creates increasing friction with tourists and locals alike, a tragedy at the heart of the family changes his world.

As visually distinctive as it is narratively satisfying, Bait blends a classic aesthetic with timely themes to produce a thrillingly original and uniquely enriching drama.

'Bait' delivers a strikingly original visual experience with mesmerizing black and white cinematography, eerie atmosphere, and bold artistic vision using handcrafted analog techniques. The film's exploration of gentrification and class conflict in Cornwall earns praise, alongside Edward Rowe's compelling performance. However, opinions divide sharply on engagement, with some finding the slow, arthouse pacing difficult to connect with. Character development and writing receive mixed reactions, criticized as undercooked or one-dimensional by some viewers.