Told in flashback form, the film traces the rise and fall of a tough, ambitious Hollywood producer, Jonathan Shields, as seen through the eyes of various acquaintances, including a writer, James Lee Bartlow; a star, Georgia Lorrison; and a director, Fred Amiel. He is a hard-driving, ambitious man who ruthlessly uses everyone on the way to becoming one of Hollywood's top movie makers.

Melodrama at its most confident, The Bad and the Beautiful is an ode to moviemaking that offers unblinking insight into the ugly egos that have shaped Hollywood history.